Survey data to insights in this integrated research solution.

Collecting insights in a data-driven world is gnarly, a lot more gnarly just a couple of years ago. With this work, we imagined a simpler way for the survey space. After merging with a company known for connecting people to problems, managing that data had growth factor potential. With a new vision for an integrated research solution, we leveraged existing intellectual property.

Problem

Before we could even get to this work, the foundational systems, such as: networks of people and resources needed to take a new form. The business wanted to create a suite that leveraged tools for every step along the research cycle: sample, survey, and analytics.

Solution

A thriving team, a global design system, and an MVP for topline analytics users.

Impact

16%

Conversion of topline users from legacy analytics

10%

Internal professional services adoption.

Vision After organizing internally, and looking out to the market, a new vision emerged:

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Interconnected

Solutions for Sample, Survey and Analytics available in one suite.

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Multi-Purpose

The analytics interface will serve reporting needs as well as survey monitoring.

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Quick Segments

Segments should be simple and fun to use. Complex data transformed to visual input.

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Insights Driven

Stat testing are applied to segments automatically to deliver actionable reports.

Competitive Analysis

Competitive analysis is in-depth for analytics - it helps to interact with data in these products. We played around in Tableau, Google Analytics, Decipher.

Jobs to be done

Workshops were collaboratively run by design leads, with product and business stakeholders. Job maps, information architecture, customer experience diagrams were synthesized and helped understand the new landscape and build relationships in the organization.

Survey Analysis

Reverse engineering the survey tool provided real-life context to the experience we envisioned, as well as tactical data.

Testing

We leveraged internal and external users and ran iterative small-scale qualitative usability studies to validate needs and interaction design.

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Solution

Design System

Designers across different products in the organization collaborated to create an atomic design system.

Data Viz

The design system included charts as molecules.

I created and maintained an exhaustive set of components featuring flexibility for single and multi-variable data scenarios as well as open-ended questions, Dashboards and grid systems are supporting organisms.