Tracking Healthcare Spending
Spending over time impacts costs and is an important part of understanding healthcare costs. With this work, we made painted a picture to describe a moving target for cost transparency.
Problem
A current solution that was not extensible and did not account for anomalic plan rules.
Solution
Tested, iterated and accessible modules with personalized, real-time data and context.
How Might We
How might we paint a holistic picture of what members are their current costs, and what their costs with change to.
How might we communicate to members when their costs will change to.
How might we educate members on how accummulation impacts costs.
How might we display information is a way that is easy for the member to comprehend.
Understand Mental Modals
Who will this feature touch? What percentage of members care?
Tracking matters most for cost-constrained and budgeted members.
Competitors
Competitive providers are compared in terms of relevant touch-points, level of information, and informational patterns.
Explorations
Explorations included different types of data visualizations, language and order of content.
Unmoderated Testing
Members were given a mock scenario and answered questions about costs and variables for themselves and their family members.
Key observations in testing allow us to be more concise and optimize the design and create jobs to be done for a supporting module/piece of content.
Solution
Accessible
Tracking is multi touchpoint problem which is why we created a drawer component that can be easily accessed.
Contextual
The final solution focused on the most valuable and contextual information alongside the metrics.
Time Sensitive
The final solution focused on the most valuable and contextual information alongside the metrics.
Personalized
Members have different needs for tracking based on their plan type.
Progressive